RE² Reputation Score
by BRANDefenders
RE²: The Reputation Equity Engine. Your brand’s reputation score, ready on day one.
Included in every plan
Included in Open Mat, White Belt, Black Belt, Sensei
Overview
RE² Reputation Score turns your public reputation into one number you can manage. It reads your brand, domains and locations from your DojoCOMMAND and scores how search engines, review sites and AI assistants see you.
The first score runs the moment you switch it on, with no intake form. Every DojoCOMMAND gets it free, so leadership has a reputation baseline before anyone buys anything.
What it does
Instant baseline
Your first RE² score runs from your DojoCOMMAND profile the moment the app is on.
Six dimensions
Search, reviews, content, social, AI visibility and leadership, each scored so you see what is pulling the number down.
Command Center tile
The score and its trend sit next to sales and service KPIs, refreshed automatically.
How it works
- 1
Installed in every DojoCOMMAND, including Open Mat.
- 2
BRANDefenders reads your brand, domains and locations from your DojoCOMMAND profile.
- 3
The score lands as a Command Center tile and updates on a schedule.
Availability by plan
Open Mat
Included
White Belt
Included
Black Belt
Included
Sensei
Included
Good to know
- Scores are refreshed monthly. Add RE² Pulse for per-location, weekly tracking.