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Notes from inside the disconnected operation.

231 articles on lost deals, ageing inventory, slow response times, exhausted teams and the disconnected systems behind them, and what it takes to run the business as one.

1 article tagged #marketing sales alignment Clear filters

Revenue Operations8 min read
Why Marketing and Sales Never Agree on What a Qualified Lead Is
Marketing and sales disagree on lead quality because each sees a fragment of the customer. One shared record across systems is what makes a single definition hold.
6 August 2026

Why Marketing and Sales Never Agree on What a Qualified Lead Is