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Notes from inside the disconnected operation.

231 articles on lost deals, ageing inventory, slow response times, exhausted teams and the disconnected systems behind them, and what it takes to run the business as one.

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Sales & Deal Loss7 min read
Missed Calls, Lost Revenue: The Cost of Telephony That Doesn't Talk to Your CRM
Calls that go unanswered, unlogged or unattributed hide a large share of lost deals. Linking telephony to your CRM shows you where revenue is leaking and who owns the fix.
17 May 2026

Missed Calls, Lost Revenue: The Cost of Telephony That Doesn't Talk to Your CRM